A lead is a person who shows interest in a company's product or service in some way (like submitting personal info for a subscription, offer, trial, or appointment).
The days of cold calling are mostly gone–mostly because on top of being kind of skeevy–cold calling is less effective than presenting someone with an offer they’ve proven to be receptive to.
Going after leads that are already interested in your services is efficient in two ways. First, a receptive lead is more likely to become a customer. Second, the company doing the lead generation wastes less time on leads that are not receptive.
Why do you need lead generation?
Lead generation is the #1 marketing strategy for bringing in new clients, increasing your traffic, and ultimately, putting more cash in your pocket.
The more potential customers you find, the more actual customers you’ll have.
Lead generation smoothes along the process of a visitor becoming a customer, making the transition more natural and more likely to result in high customer satisfaction.